Free Sample Chapter

Still struggling to justify your platform investment to leadership?

Platform engineers are technical experts — but selling a platform to a CFO or VP Engineering requires a completely different skill. Most teams either skip the business case entirely, or write one so weak it gets shelved.

Chapter 19 of The Comprehensive Guide to Platform Engineering gives you a concrete framework for calculating platform ROI, structuring the business case, and presenting it in a way that actually lands with decision-makers.

What's in the chapter

How to calculate toil cost and frame it in language finance understands

A repeatable ROI model you can adapt to your org's numbers

How to structure the narrative — from problem to ask

Why conservative estimates win more investment than optimistic ones

Common objections and how to handle them before they derail the conversation

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JD

Jordan Dinsdale

Senior Director of Platform Engineering at TransUnion. Views are my own.